Matthew Boccone

WORK EXPERIENCE

Boxed Water is Better New York, NY​ Area Sales and Marketing Coordinator Jun 2022 – Present

● Facilitated coordination with colleagues across East Coast regions to strategize and implement sales

initiatives, performing market research and creating prospecting lists to support targeted outreach and

achieve regional sales objectives.

● Targeted Metro NY areas and conducted thorough street-level prospecting to identify and engage new

customers, effectively expanding market reach and driving sales growth in key urban markets.

● Collaborate closely with managers to facilitate onboarding of DSD, broadliner, and independent operator

networks, ensuring smooth integration, training, and ongoing support to strengthen partnerships.

● Support company presence at industry trade shows by coordinating logistics, engaging with attendees,

assisting in product demonstrations, and fostering networking opportunities.

● Coordinated the successful launch of new flavor lines, introducing them to key accounts and distributors,

resulting in expanded product offerings and increased market penetration.

● Orchestrate efficient warehouse operations, including inventory management, promotional asset

distribution, and maintenance of company vehicles

● Work with the national marketing team to produce engaging social media content, video assets, and

schedule content across multiple platforms using our social calendar. (4 million combined impressions)

● Elevate brand presence on socials through active community engagement and compelling commentary

Boxed Water is Better New York, NY

Brand Ambassador/Team Lead Jun 2018 – Jun 2022

● Implemented brand recognition by promoting and distributing 75K+ sample products and merchandise ​at 200+ events

● Established production plan for social media, primarily leading photography and editing of internal and ​external media

● Reported key event metrics such as case distribution, event capacity, and expansion opportunities

● Coordinated end-to-end sales product management such as planning logistics, scheduling

materials/workforce, and arranged 100+ product deliveries.

● Developed relationships with prospective clients to facilitate sales pitching and acquisition.

EDUCATION

Suffolk University Boston, MA​ B.S. in Business Administration, Marketing

Google Digital Marketing & E-commerce Professional Certificate

● Mastered the foundations of digital marketing and e-commerce, ​including key strategies and tools.

● Developed skills to attract and engage customers through various ​digital marketing channels..

● Gained expertise in email marketing, including crafting compelling ​campaigns and automating workflows.

● Acquired knowledge to build, launch, and manage e-commerce ​stores effectively.

● Learned strategies to enhance customer satisfaction and develop ​loyalty online.

SKILLS & INTERESTS

Skills: Microsoft Office, Marketing, Canva, Adobe Creative Suite, ​Copywriting, Digital Marketing, Communication, Customer Service, ​Social Media Marketing, Teamwork

Interests: Sales, Branding, Digital Marketing, Graphic Design, Social ​Media, Videography, E-Commerce